Coca-Cola is a classic soda, introduced in the US in 1886. Its first purpose was as a medicine to treat nausea and headaches. When one of the creators mixed the recipe using carbonated soda water instead of regular water, the tasty, fizzy drink was invented. Nowadays, it’s considered one of the most iconic drinks in the US and world. Many companies have imitated the drink, making their own varieties of colas. The Coca-Cola Company is a very valuable company, with the value of the Coca-Cola brand being reported as $79.2 billion, according to the New York Times. The logo is recognizable internationally.
The logo combines the colors of red and white. Red often can represent emotions such as passion, love, and joy. White is a representation of purity and innocence. It also can be coolness and cleanliness. As for the design of the logo, the artwork of the image has not changed for over a century, being the same as one of the very first designs. The elegant, calligraphy-like design tells the viewer “This is a classic!” The curved design below the text is symbolic as it is the design for the glass “contour” bottle shape.
The “Capitalism” image is a comedic insult to the Coca-Cola corporation. The definition of capitalism, according to Wikipedia, is “…an economic system in which trade, industry, and the means of production are largely or entirely privately owned and operated for profit.” The creator of this image is implying that the intentions of the company are purely monetary and not for the benefit of the users. This creator is noticeably against both capitalism and the Coca-Cola corporation.
ReconMars is the official delivery system and curriculum for the Academy for Communications, Arts, and Design (ACAD) at Viera High School. This website, which was designed and made by Mr. David Peregrina and Mr. Mark Cole, is the way that ACAD students are given and perform assignments. It also incorporates team systems in the form of six colonies, each lead by different teachers. My colony, Vesta, for example, is lead by Mr. Doty, who teaches World History Honors. The term ReconMars is an abbreviation for “Reconnaissance Multimedia Arts Simulation.” This delivery system is based on the recent concepts of “Classroom Gameification,” where school setting are made to be more like common video games.
The premise for the storyline is that by the early 3,000’s, Earth is becoming less and less habitable due to overpopulation and carelessness. Mars is undergoing terraforming processes, and six space programs have teamed up to make sure Mars is habitable and suitable for humanity. These six space programs are named after Greek and Roman mythological figures. Students are assigned into one of the space programs, or colonies, and the colonies compete for the Colony Cup, which is based on the amount of colony points they have. The points are awarded for good deeds in class, doing exceptionally well on an assignment, or many other things, such as using vocabulary words in English class or pushing in chairs for people (think “ten points to Gryffindor”). There also is a level system and a currency incorporated in the game.
The logo for ReconMars conveys images of futurism, while also keeping a modern and contemporary look. It really also gives off a feeling of “space-age” sleekness and simplicity. The way that the narrow outline-letters and the full white letters are juxtaposed to each other creates a visually-appealing contrast between the two parts of the acronym, while the shape and style of the typography is consistent and connected. The parody image tries to mimic the original closely. The phrase “RyanMars” resembles and sounds like “ReconMars,” and the image is very similar to the original. Many students in the freshman class know how seriously I (Ryan) take the program, and how I love to joke and play up my ego and self-love in the class. One reason this was made was the common joke of taking a sign or image, crossing off part of the name, and writing your own name on it. This picture mostly was for the sake of humor and parody.